Who is this route for?
Founders with a concrete product and time to fulfil orders and support customers.
A workable approach
Start with one audience and a small range. Test the entire customer journey before paying for reach.
- Choose one audience and core product
- Calculate margin after returns and fulfilment
- Prepare business and consumer information
- Build product page, basket and checkout
- Test mobile, payment and confirmation email
- Measure purchases and refunds
Costs and risks to check
- An overly broad range
- An untested checkout
- Hidden app and return costs
Verify the current Shopify plan, transaction fees, app costs, regional availability and legal obligations before buying. The platform supplies infrastructure, not guaranteed customers.
Measure net contribution: subtract product costs, returns, fulfilment, platform costs, payment fees, advertising and tax provision from collected revenue.