1. Practical use
We start with the job, audience and realistic alternative—not the longest feature list.
2. Total cost
Entry price is only part of the picture. Limits, add-ons, renewal and migration work matter.
3. Dependency and risk
Data export, privacy, security and vendor lock-in affect the decision.
4. Commercial relationship
Owned services, connected services and affiliate routes are labelled separately. Neptox.com and Corablanca are promoted as owned or connected delivery routes, never presented as independent rankings.
5. Evidence over invented experience
We do not invent tests, reviews, savings, popularity or outcomes.