Who is this route for?
Brands and wholesalers that want business customers to order online.
A workable approach
Map customer types, pricing rules and order approval first. Then verify which Shopify plan and integrations support them.
- Segment business customer groups
- Set tiers and minimum orders
- Verify VAT and invoice requirements
- Design quote and approval flow
- Connect inventory and fulfilment
- Test with existing business customers
Costs and risks to check
- Wrong price for a customer group
- Insufficient invoice controls
- Expensive custom integrations
Verify the current Shopify plan, transaction fees, app costs, regional availability and legal obligations before buying. The platform supplies infrastructure, not guaranteed customers.
Measure net contribution: subtract product costs, returns, fulfilment, platform costs, payment fees, advertising and tax provision from collected revenue.