Who is this route for?
Stores with a proven offer and repeatable fulfilment in one home market.
A workable approach
Open one new market at a time based on evidenced demand and operational feasibility.
- Choose one evidenced target market
- Check tax and consumer rules
- Calculate import and shipping costs
- Localise language, currency and payment
- Make returns operationally realistic
- Measure margin by country
Costs and risks to check
- Unexpected import charges
- Poor translation
- Long-distance returns
Verify the current Shopify plan, transaction fees, app costs, regional availability and legal obligations before buying. The platform supplies infrastructure, not guaranteed customers.
Measure net contribution: subtract product costs, returns, fulfilment, platform costs, payment fees, advertising and tax provision from collected revenue.