When does Shopify fit?
It fits when products, inventory, orders, payment and shipping are central. A simple service site may not need full commerce infrastructure.
Calculate real cost first
Include the plan, transactions, apps, theme, returns, shipping, content, marketing, accounting and your time.
From idea to first order
- Choose one audience and a small range.
- Calculate margin, returns and maximum acquisition cost.
- Prepare company, tax, privacy and return information.
- Build product page, basket and checkout first.
- Test mobile payment and email.
- Measure purchases and refunds separately.
Build it yourself or use Neptox?
Self-build can lower initial cost. Neptox.com is relevant when design, content, tracking and implementation are blocking launch.
No revenue guarantee: Shopify supplies infrastructure, not customers.